Next up is another SEO favorite—not just because it’s free but also because it’s incredibly easy to use and provides valuable data. It’s simple and lightweight, which is why many SEOs keep it installed—even if it’s just for quick data checks before jumping into premium tools. These free versions can eventually fall short, so when that happens, you’ll want to either upgrade to a paid plan or switch to another tool—free or not. We’re constantly evolving the tool and introducing more useful features and data for SEO professionals. Find “linkworthy” pages by researching your competitors’ most linked-to pages with the Best by links report.

Marketing

There are many generators, but all the others I’ve tested have a very small selection. As of May 2025, there are over 350 free and paid SEO tools on the market. Set yourself up for success with top-notch data and analytics — have a free month of Moz Pro, on us. With the Professional’s Guide to SEO, you’ll discover how to rank in a SERP saturated with the most authoritative websites.

Addlly AI offers a unique, customizable AI tool designed to simplify content creation for businesses. Gemini uses Google’s AI and data to provide powerful insights for content creators, marketers, and SEO professionals. With both free and pro options, users can easily generate XML, HTML, image, video, and news sitemaps, making XML one of the best SEO tools for sitemaps. It’s among the best SEO tools for exploring valuable insights into user search intent. With over 1 million users across 150+ countries, SE Ranking is one of the best SEO tools that integrates advanced AI and ML technologies. It assists with BHS Links technical SEO analysis and on-page optimization testing.

Best rank tracking tool

The Standard plan is perfect if you’re new to SEO or just need the basics. SEO PowerSuite is offered in three pricing plans – Free, Professional, and Enterprise. To help you out, I have compiled a list of the top 23 most popular SEO tools on the market. Each one of them is a reliable solution that can help you to overcome your SEO challenges in an efficient way.

Best SEO tool for a detailed SEO audit

Moz Pro is another all-purpose SEO tool designed to help website owners and digital marketers increase their traffic from organic search results. It has long been celebrated as one of the best SEO tools and has been running since 2004! Moz has a tremendous reputation in the SEO world, making their Pro tool something you should consider. If you’re a local business, MozLocal is also worth checking out, even though we are not directly reviewing its features here. SEObility is an excellent tool for beginners just starting with SEO and web admins who have never optimized their websites for search engines.

From local search terms to long-tail keywords, KWFinder uses data from SERPs to offer insights into keyword density, difficulty, search volume, and more. SpyFu helps businesses take the guesswork out of keyword targeting by offering keyword analytics, tracking, and more. You can leverage SpyFu’s SERP reports and gather competitive intel to fuel their SEO strategies and improve their online visibility. With Ahrefs, you can dig into the nitty-gritty of your website’s technical SEO performance.

SERanking also offers features like rank tracking and backlink analysis. Advanced Web Ranking has four paid plans, with a 30-day free trial. Plans increase in price by providing more “units,” which allow you access to a higher volume of keywords to track. Choosing the right SEO tools is vitally important to your business. From keyword tracking to backlink analysis, the best SEO tools can help you meet your goals. In this guide, I ranked and reviewed the 27 best SEO tools, along with my top 5 choices, so you can pick the best one.

• High volatility means results are changing more than usual—possibly due to an algorithm update.
• It also displays your Core Web Vitals scores, technical data from Lighthouse Performance, and even a historical performance graph of your site speed.
• The tool has a lot of different use cases and offers amazing features.
• They can help you with keyword research, SERP analysis, rank tracking, and link tracking.

The content planner allows users to map out an effective keyword strategy. The tools in this category help you find the best keywords and typically tell you how many searches per month a keyword has, plus a bunch more. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. Input your business details, and you’ll get data on the quality of your company’s data online. Equipped with this intel, you can optimize your online presence by adding details or photos to your Google Business Profile or updating directories with your store hours.